Frequently Asked Questions

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What is Capital Factory?

Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Last year more than 200,000 entrepreneurs, programmers and designers gathered day and night, in-person and online for meetups, classes and coworking. With boots on the ground in Austin, Dallas and Houston, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2013.

What is Capital Factory House?

Capital Factory House is where you go to meet the entrepreneurs, innovators, and disruptors at SXSW.

  1. The Texas Startup Manifesto is about connecting together entrepreneurs, talent, and capital across the state in one hyper-connected ecosystem. Come to CF House to meet innovators from Austin, Dallas, Houston and San Antonio.
  2. The Center for Defense Innovation is where Government and Defense Industry disruptors at SXSW who control billions of dollars in budget will be meeting and speaking. Deloitte, Booz Allen Hamilton and Microsoft are running related programming on two floors. There is no where else where you can find the Army Futures Command, Air Force AFWERX, DIU, NGA, National Guard, and many other 3 letter agencies all under one roof.
  3. CF House is the only place that actually makes curated introductions between our guests at scale. At SXSW 2019 we coordinated almost 1,000 one-on-one meetings between our guests in just a few days. Get on our VIP List so we can find out who you need to meet and show you the list of who else will be there.

Where is Capital Factory House

Capital Factory is located right in the center of downtown Austin, just blocks away from the SXSW convention center. Our building is called Austin Centre and it is located at 7th and Brazos Street and also contains the Omni Hotel. Enter the building from any side and then go to the elevator bank near the security desk (not the hotel). Capital Factory is located on the 1st, 5th, 8th and 16th floors.

How do I share Capital Factory House with my friends?

How can my company get involved in Capital Factory House?

We offer a variety of branded opportunities to place your company front and center at Capital Factory. Contact for details on these opportunities and to secure your spot at Capital Factory House for SXSW 2023.

What is the Startup Crawl?

The Startup Crawl has been the biggest party at SXSW since 2011. 100+ startups and partners set up tables to demo their products and talk to thousands of potential customers, investors, and employees who can be found walking from table to table with their beverage of choice. The Startup Crawl kicks off Capital Factory House and runs 5pm-9pm.

Startup Crawl is free and open to the public, but registration is required.

Where is SXSW?

SXSW happens all over downtown Austin. The largest venue is the Austin Convention Center but pretty much every hotel and every bar downtown has official SXSW related programming going on.

How do I get a SXSW badge?

Where do I pick up my SXSW badge?

Click here to learn more.